Legacy Programme – WE PLAY
WE PLAY is the four year cultural legacy project running from 2009 – 2012 in the Northwest. WE PLAY is made up of three annual programmes which are Abandon Normal Devices - a festival of new cinema and digital culture; Lakes Alive - a street arts programme across the whole of Cumbria and a youth led culture and sport participation programme for the flyde Coast and Lancashire (Blaze). These projects will be presented as part of a wider regional platform for 2012 inspired activity linked together to create a global celebration of play during games time in 2012. (We Play).
The three annual programmes for WE PLAY were commissioned through open tender to support and drive three regional programme strands identified for the Cultural Olympiad in the Northwest. At the heart of the programmes are new partnerships and region wide and cross sector working.
The term WE PLAY implies community, competition, participation, creativity, debate, connections and involvement. In the Northwest WE PLAY to connect, collaborate and compete across the fields of culture, education and sport for the 2012 olympics/paralympics.
Play is an activity common to the fields of culture, sport and education and tourism and business sectors. Play drives innovation culture across many fields. It is also inclusive and accessible to people from all walks of life.
Through play we can all progress.
“The truly great advances of this generation will be made by those who can make outrageous connections. And only a mind which knows how to play can do that” Nagle Jackson
For further information on WE PLAY check out my blogs on this site and visit: http://www.nwbeinspired.com/cultural-olympiad/index.htm or http://www.artscouncil.org.uk/news/we-play/
For futher information on the WE PLAY projects visit: