Abandoning Normal Devices feels very good!

On Wednesday 23rd September Abandon Normal Devices (AND) was launched – a new festival of cinema and digital culture for the northwest and the London 2012  games and from over here i would say have no fear –  the benefits of London 2012 are being manifested here in the Northwest. I saw it first hand and its live!

The AND civic launch held at Alma De Cuba in Liverpool was buzzing with over 400 people. I would hazard a guess that at least a third were from outside of the region. VIP’s and artists were also bussed in liverpool and the festival from Lancashire and Cumbria, reflecting its positioning as a regional festival.  Many areas of the arts world benefit from celebrity fu**ing and the AND launch was no exception with Ken Russsell about and i heard Tilda Swinton was turning up.

The opening night film was Humpday ——- visceral filmmaking, intimate dialogue, human stupidity laid bare and the reality of our existence – that fear of transcending real boundaries – gently laid out many of the themes and issues that AND will debate, research and engage  through its programme. AND also presented and AND Commission – KMA’s  Strange Attractor’s – a playful interactive piece which got bodies all moving together in shared public space, creating and interacting with image through bio feedback loops and systems. An easy and accessible interface, dramatic visual creations, and a fun live shared experience with real people in real time and real space. Joyful digital!

AND is here to engage the public and artists in debate around normality – challenging us to abandon our normal devices – be they social, technoligical or cultural – and this theme and focus is at the heart of the programming. The opening night was a very good start.

~ by Debbi Lander on September 24, 2009.

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